San Miguel's "Art Mall" and the Cuban Phenomenon

A recent Saturday visit to Fabrica Aurora, the premier gallery space in San Miguel, prompted my thoughts on the question – Where are the art buyers? This visit followed closely on the heels of an article in the NYTimes about artists in Cuba. It seems that many international art collectors have been making art buying trips to Havana despite the fact that Cuban artists have no access to the internet and are unable to promote their work online. My speculation is that word of mouth is working for them on a very large scale. But back to the question of buyers in San Miguel. I spent an hour or so observing the people coming into Fabrica, and there were many on this particular Saturday. They were mostly young, middle-class Mexicans with one or two small children. They were well dressed and looked like they could afford the purchase of a $5000 (USD) painting. However, an interest in serious art did not appear to be the primary reason for their visit. Rather, they were gathered in the courtyard taking group photos of themselves before moving on to look at weathered doors, woven wall hangings, and antique pieces of furniture. “Perhaps one in a hundred people who come here are serious buyers,” I thought. And I am probably right. So artists who have set up shop in this very expensive, high-end “art mall” are struggling to pay the rent, and that is not the kind of struggle that fosters great art. In conclusion, I would say that the Cuban artists are far more fortunate. They have gone on quietly creating art without any help from the internet and now the buyers are showing up at their studios. Quite a remarkable development.