1. Artists get together and talk about how to promote and
sell their work. They decide to form a group with other artists.
2. This group becomes a cooperative business venture. They
decide to open a gallery and share expenses.
3. With the usual hoopla, the gallery opens. They have an
opening party with plenty of wine and botanas. The artists are in high spirits
and optimism runs high.
4. A few months
later, attendance begins to decline. They decide to have more openings with wine
and botanas. They are spending more money than they had been expecting. Hardly
any work is sold as a result.
5. Feeling a little dismayed and disappointed, they decide
to advertise.
6. With advertising, their expenses go up rapidly.
7. They decide to invite more artists to join their co-op in
order to share expenses.
8. More openings with wine and botanas. Very little work is
sold.
9. They decide they cannot afford more parties and
advertising. Attendance drops off.
10. The group decides it must do something to bring in more
money. Desperate, they offer art classes. More money is spent on advertising.
11. The art classes are only moderately successful, and they
struggle to stay afloat in a fiercely competitive environment.
12. The members begin to despair. Some drop out. Most of he
original core members remain, determined to see it through to the bitter end. It begins to look hopeless. Finally, the gallery sinks
beneath the waves with a last gasp and a whimper.