If San Miguel is to become a true presence on the
international art scene, it must back away from commercialism. One studious
look at Saatchi Art online -- the gigantic art site for artists selling their
work to internet buyers the world over -- will show you that the global art
scene is becoming increasingly commercial. Let me explain what I mean by
“commercial.” Edgar Degas railed against the presence of commerce in the Paris
art world of his time, so much so that he withdrew from the active pursuit of a
career as an artist, buying back as many of early works as he could, and
retiring into seclusion in his “sacred” studio. I wouldn’t recommend that
artists in San Miguel go quite that far. I understand why many of us have
chosen to turn art into a business, that is, to work at making a living as a
professional artist. Fine. But if the work being produced here is predominantly
commercial in the sense that it looks more and more like “commercial art” – the
art that is produced for magazines, advertising, movie posters, fashion spreads, web sites, music videos, etc.
– then it is no different in style and sensibility from the work I’m seeing on
Saatchi. Work that lacks depth, work that has the high-gloss finish of fashion
magazines without any emotional-psychological dimension. Isn't that why we came here in the first place -- to get away from the consumerism and materialism of US mainstream culture? If we've really left all that behind it should not reappear in our art work. I believe the artists
of San Miguel should have the courage to produce work that is not of that type,
work that has emotional depth, work that has many layers of meaning, work that resonates
with soul, spirit, and individuality.
To my way of thinking, that is what true art is all about, and the rest
is just eye-candy. Yes, there is a market for eye-candy, but if the artists if
San Miguel want to distinguish themselves, if we want to be not only a presence
but a force in the global art world, then let’s give the art world something
greater, stronger, and more passionate than high-gloss pop art.
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